Manhattan Conspiracy1 essays

Manhattan Conspiracy1 essays Thesis: The research for the first Atomic bomb was done in the United States, by a group of the best scientists; this research was given the name of The Manhattan Project. On Monday July 16th, 1945, a countdown for the detonation of the first atomic bomb took place near Los Alamos, New Mexico. This atomic bomb testing would forever change the meaning of war. As the atomic bomb was detonated it sent shock-waves all over the world. There was endless research done on the bomb in the United States. The research was called The Manhattan Engineer District Project but it was more commonly known as "The Manhattan Project."1 The Manhattan Project was brought by fear of Germany and it's atomic research. On account of the fear of Germany the United States took action upon testing their own atomic bomb. Once the bomb was tested, the United States had to decide whether it should be used and if so, where? Then there was the process of dropping the bomb. The Manhattan Project was overall one of t he highest and most significant projects ever done in the United States.2 The United States government was shocked by the news of German scientists discovering nuclear fission. The news came to the United States from Albert Einstein. Einstein found out the nuclear fission information from a German physicist named Leo Szilard. He then told it to President Franklin D. Roosevelt and urged him to start an investment toward atomic research. 3The research would then help construct an atomic weapon of mass destruction. Roosevelt was not especially concerned about investing in atomic weapon research because he didn't plan on getting involved in the War. When Pearl Harbor was attacked by the Japanese, Roosevelt entered the war and sent significant funds to the construction of the atomic weapon. Roosevelt speeded up the process of research by having General Groves setup a committee of the brightest minds from all around the world. Because most...

Leading, managing and developing people Outline Example | Topics and Well Written Essays - 250 words

Leading, managing and developing people - Outline Example 318). Contracted workers will not access HR training and development. They also lose their benefits such as the medical insurance packages. Considering the negative change in treatment, contracted workers of Tiger Cars will cease from doing extra work that they could have done if they could be working on a permanent basis. Psychological contract provides an explanation for the eminent decrease in the output if the company implements its employment strategy. In the long-term the expansion plan may not work well due to issues of HR that may arise. The HR is likely to experience inflated costs of remuneration, in the long run, when they lay-off workers (LIU, 2009 p. 30). The HR department will have to hire consultants at high rates to fill the gaps of knowledge left by staff reductions. The HR will ignore the cost of cutting staff. However, with the expansion of the company the HR will face the challenge of making replacement to the lost comprehension of the firm, its processes and customers (Mazur, 2012 p. 1). It will lead to revenue loss and reduced productivity. The contracted former employees will also undertake the contracted work only without offering extra skill (Pesqueux, 2012 p. 1). Tiger Car LTD must consider implementing strategies that boost the commitment, attitudes, and their relationship with the contracted employers (Collins, Cartwright and Hislop, 2012 p. 211). Improving work conditions and implementing some exchange model between the contracted workers and the organization can boost the employee’s commitment. In addition, the provision of training, improved supervision, and the provision of co-worker support can ensure that the output of the contracted workers is boosted significantly (Jafri, 2014 p. 168). Sadiq, S. (2014). Relationship between Psychological Contract Violation, Supervisory Support, Psychological Contract Breach and Organizational Citizenship Behavior.  IOSR Journal of Business and Management, 16(3),

Advertising Essay Example | Topics and Well Written Essays - 2500 words - 2

Advertising - Essay Example By the calculated market value, it was declared as the 17th largest company in the world. It is also the largest mobile phone service provider in the world with more than 100 million customers around the United States (Belch, G. E., & Belch, M. A. 2001). The markets in which the company is working are diverse inside the United States. The major regions of operations are California, Nevada, Illinois, Indiana, Michigan, Ohio, Wisconsin, Arkansas, Kansas, Missouri, Oklahoma, Texas and Connecticut. The founder of the company is Alexander Graham Bell who found the corporation after his invention of telephone. Initially its name was set as Bell Telephone Company. Under its subsidiaries, there was a company which was known as American Telephone and Telegraph Company (AT&T) which was incorporated in 1885. It acquired Bell Company in 1899 and the main name was set up as AT&T Company instead of Bell Company. After this major acquisition, AT&T attained the monopoly services of telephone in United States by further opening the subsidiaries of company throughout the countries. For a long time period, it remained a monopolistic market leader in telephone services in United States of America. After a long time of enjoyment the monopoly, the US regulators required from the company that they must break their monopoly by turning the whole company in to smaller region based companies individually (John, P. & Watson, W. P. 1986). The new companies were named as Bell operating companies or som etimes they were referred to as baby bells. Because of the act of breaking up, the parent company had to face heavy competition that opened the door for flexibility and creativity in the telephone services in United States. It cleared the new avenues to get the services of telephone more creatively. The competitive edge of the above listed product portfolio provides the main stream points upon which American Telephone and Telegraph Company has earned highest market share. It provides highest

Gulf Cooperation Council (GCC'S). Economic Indicators Article

Gulf Cooperation Council (GCC'S). Economic Indicators - Article Example The countries that are member of this council are as follows: †¢ Saudi Arabia †¢ Kuwait †¢ Bahrain †¢ Qatar †¢ United Arab Emirates †¢ Sultanate of Oman (Sheikh Mohammed, 2012) GCC being an oil-based region is provided with several opportunities to enhance its profit ratio and to play an essential and pivotal role in providing the world with oil. With the largest crude oil reserves in GCC (486.6 billion barrels), the member countries play the leading role in the world. In addition, GCC is the largest producer and exporter of petroleum due to which the region enjoyed fascinating and spectacular economic boom from the year 2002 to 2008 (The Economist Intelligence, 2011). The dominant role of the GCC countries in the world provided the region with an opportunity to increase the economy to $1.1 trillion (triple in size) during the same years. GCC region is the largest producer and exporter of oil and petroleum due to which the GCC countries account for almost 52 percent of the total OPEC oil reserves. 3. GDP GROWTH RATE The growth rate of the GCC region relies highly on the production and export of oil and petroleum to countries across the globe. The GDP growth rate of the GCC has been fascinating and outstanding from 2002-2008 and even after 2012 (IMF, 2012). Throughout 2002 to 2008 the region was provided with an opportunity to increase its economy threefold (Fox, 2011). The GCC countries enhanced its GDP from 400,000 (Mn US$) in the year 2003 to more than 1,100,000 (Mn US$) in the year 2008. ... Meanwhile, the region witnessed a growth rate of 14.2 percent in the year 2007 (Fox, 2011). Such an increase in the growth rate in the year 2002-2008 was highly dependent on the strongly increasing oil demand in the world (Fox, 2011). Some of the factors that contributed to such an extensive performance include better geo-political environment, boost in privatization of activities, increase in the Central Bank’s assets along with the strengthening of the GCC’s corporate sector. On the other hand, the GCC region has witnessed a decline in the growth rate due to the rising financial and economic crisis (Bachellerie, 2012). As a result, the oil market in the countries across the globe turned from cash cow to dog. The financial and economic crisis led to the decline in nominal GDP by -19.3 percent. Meanwhile, the real GDP declined from 6.4 percent to 0.5 percent in the years 2008 and 2009 respectively. With the global recovery of the oil market, the GCC region once again wi tnessed promising growth rate. The forecasted nominal GDP of the GCC was 380.5 (USD bn) in the year 2012 whereas the Real GDP (forecasted) for the same year was 5.3 (% y/y). Figure 1: GDP of GCC Countries Source: Gulf Investment Corporation, 2011) Figure 2: GCC’s GDP Growth Source: Haque, 2012 4. Inflation Rate The inflation rate in the GCC was quite low from 2002 to 2003 due to the prudent monetary and fiscal policies. Moreover, the access and availability of the goods and services in the region ensured low inflation rate. This could be witnessed by the 0.2 percent inflation rate which increased to 2.1 percent during 2001-2004. The inflation rate was 6.7 percent in the year 2007 which reached 10.7 percent in the year 2008 (IMF, 2011). The increase in inflation rate was a

Document Interpretation 1 Upload Coursework Example | Topics and Well Written Essays - 500 words

Document Interpretation 1 Upload - Coursework Example According to the story teller, those Natives looked much exited. They danced and signaled the strangers to come to their home. This shows that these natives were friendly and were willing to make friends with strangers whom toured their land. Despite their hospitality, Jacque did not trust them. This is symbolized by the fact that he was afraid to go to their home because his crew had only one boat. May be he was afraid since they had no back up and things could go wrong. The Natives did not let go and made sure that they followed them. They were exited and very happy indeed to have seen the strangers. According to the writer, the Natives showed that they were in need of their friendship. Jacques shot at them and they were afraid since that was strange to them, hence the fled (Sympatico). Jacques and his crew slowly learned how friendly the Natives were. They got closer and closer to them as time went by and soon they were exchanging goods; skins for metallic goods among other goods. After all, the wild people were not such bad people. Despite that they did not have much to offer, they could offer everything that they had. Jacques admired their hospitality and even that he could convert them to his religion. The only problem is that what the wild people offered for trade was of no value (Wisconsin Historical Society). Later, Cartier erected a 30 foot wooden cross which had a fleur-de-lys shieldas well as plaque with â€Å"Vive-le Roi- de France† which means â€Å"long live the king of France,† which had been engraved in it as well as knelt in prayer. Donnacona became upset with the fact that his land was being taken away from him and his people. He showed signs that the land belonged to his people. However, Cartier lied to him that this cross was just a marker of the way and since Donnacano could not read what had been written, Cartier managed to trick him in this way

Indian Book Retail Industry Essay Example for Free

Indian Book Retail Industry Essay The Indian book retail industry is estimated to be over Rs 3,000 crore, out of which organised retail accounts for only 7 per cent.The industry is expected to grow by approximately 15 per cent a year.Book retail contributes only about 1 per cent to the overall retail industry. Text and curriculum books account for about 50 per cent of the sales. Second-hand books are also a big chunk of the book retail market. In the past few years, several large format book store chains have come up, such as Landmark, Crossword and Om Book Shop etc . More than 75 per cent stores of these large chains are in top eight cities. These Organized Book retailers are focusing on improved customer experience. Many book stores have also introduced coffee shops and provide a library-like atmosphere where customers can sit and read, while sipping coffee. Besides this online channel is also significant with players like Flipkart, Indiaplaza, Infibeam etc. With the printed word considered an endangered species in much of a rapidly digitizing world, India now represents one of the best book markets in the world. â€Å"There has definitely been a huge jump in the size of the industry in terms of book sales and the number of books being published,† said Mita Kapur, the founder of Siyahi, a literary agency, who says the number of books published in English is growing by 30 percent a year. Vikrant Mathur, associate director of Nielsen Book, India, said the volume of book sales grew by 45 percent during the first half of 2011. For the entire year, Nielsen, a global information provider, documented English-language book sales of 3.28 billion rupees – about $62 million – from more than 12 million books sold. And that is probably only a fraction of true total sales, since Nielsen only measures about 35 percent of the total market. â€Å"Where physical books are concerned India right now is a very, very big market,† said Priyanka Malhotra, director of Full Circle Publications. â€Å"There is a whole younger generation coming up from BPOs who are starting to read in English, which is where a lot of new demand is coming from.† Online retail have also spurred growth in the industry. To summarize India’s book retail industry is broadly divided into 3 sectors : 1. Organized 2. Unorganized 3. Online The organized sector has big names such as : crosswords, OM book shop , landmark etc to name a few. On the other hand unorganized sector is huge and highly fragmented, with shops spanning from local book stores to road side book shanties to red light book sellers etc. This sector is also filled with piracy and pirated copies of original books (which is a serious threat to the sales of organized sector) Online sector is the newest of them all and has just started to takeoff in sales since last 3-4 years. The major advantage of such a format is the wide variety of offerings under one roof and ease of access for the users. Thus this is the fastest growing sector among all of them. The prominent players in this category are Flipkart.com, Infibeam.com etc. Unorganized sector (Golden book depot) Golden book depot is a typical book store among many in the unorganized sector of the india book retail industry. This store is loacated in the vicinity of our target organized sector store ( OM book shop) i.e. Ber Sarai ( adjacent to IIT) in south Delhi. As can be seen in the photograph, this is a small shop , almost 1/10th of the size of om book shop and most of the products are available behind the counter, with only magazine stand placed just outside the store. As magazines as a category has most no of impulse purchase. On an average around 50-70 customers come to this book store, and this tore has a footfall conversion of over 85% which is very high as compared to the organized sector (OM book shop) . The reason for this behavior is that most of the products in these kind of shops are behind the counter and it doesn’t provide the luxury to the customer to stroll around and search and read a book as in the case of organized sector. Therefore almost all of the customers coming to these shops like golden book depot are aware of what they want and demand that directly from the shop keeper who then searches the book in the shop and hands over to the customer. Besides having a smaller area , less variety of books and behind the counter selling, the sales (in terms of no. of books sold) is still higher in golden book depot as compared to OM book shop . The reason for that being : 1. Availability of educational books , i.e. educational course materials and  competitive exam preparation books. These books constitute the majority of the portion of these book shops in unorganized sector. These kind of books , especially course materials for various courses such as MBA, B.Tech, BCA etc . are not available at book stores like OM book shop. As they (Organized) focus more on selling of novels and leisure read books. 2. Many of the popular shops in unorganized sector offer a facility to bring the old books and exchange them with the new books at a discounted rate or return the old books at a discounted rate in form of cash return. This is a major reason why price conscious middle class Indian customers prefer unorganized sector over organized sector. 3. Perception in the minds of Indian customers that these small shops will offer the same product at cheaper rate than the organized sector shops, which have flashy interiors and huge shop floor. This perception is true also upto some extent as these shopkeepers in these small shops have the control over their margins and not guided by any company policy ( as in the case of OM book shop) that means these shop keepers can even squeeze their margins from around 10% to as low as 1-2% to attract or retain a customer by offering them the cheapest bargain. Organized sector (OM BOOK SHOP ) About Om Book Shop Retailer and Publishing House: Om Book Shop is a part of Om Books International, a leading English language trade publisher in the subcontinent, and is a prominent player in the Indian book industries. The book retailing chain has a significant presence across the Delhi-NCR region. Besides stocking books, movies, magazines and CD ROMs, Om Book Shop is also a major distributor of books of many leading international imprints. OBI began publishing in 1993. Collection: With a strong focus on children books and coffee-table books, the store has a diverse collection including books on Lifestyle, Nature and Wildlife, Fashion, Bollywood, Heritage and Culture, Management, Health Fitness, Cookery, Architecture and Interiors, pictorial books for children etc. Children section is a major thrust area for the company and OBI publishes children’s titles under the Om Kids imprint: illustrated classics, mythology, folk tales, encyclopaedias etc. Loyalty programs and other salient features: Other salient features Om Book Shop currently holds about 50 thousand registered customers with the Om Book Privilege Loyalty Programme which offers points, discounts other offers to its loyal customers. OBS aims to popularize the Gift -a- book idea across its stores and delivers services like Dial-a-book which allows the customers to shop from their homes; and the efficient and helpful staffs in the book stores assists them in finding the right book or the right gift for the right occasion. Overview: Product, Category and Store Product Category: ‘Books’ Retail Format: Category Specialists Customer segments: In terms of demographics, the Om Book shop customer can be a child/adult from any age group, gender, income class (reasonably well off) etc. Store: Om Book Shop is located in DLF Promenade Mall in Vasant Kunj. The store is located on the 2nd floor of the mall and the floor plan is provided in Figure1. The store is strategically located in a way that it falls on one of the 2 ways to the food court and movie theatre. Figure 1: Floor Plan of Om Book Store STORE PHILOSOPHY * Layout * Ambience/dà ©cor * Sale program * Loyalty Store layout structure Om book store has a very functional and efficient physical layout. Mall sq. foot area is very expensive so there seems to be an effort on part of the book store to utilize as much area as possible. Hence the layout may be a bit crammed for some customers. The bird’s eye view of the layout is as follows: The front view of the store is a transparent glass window through which a passerby can easily see into the store. The poster’s on display from the  front view are only of â€Å"OM publisher’s† in different categories like kids books, cook books, and biography (Amir Khan’s â€Å"I’ll Do it My Way†. The most popular and eye-catchy book categories are positioned near the entrance of the store. The largest selling categories, Children’s books, Fiction, and New Arrivals are placed in shelves that a customer encounters as soon as he enters the store. These sections also have the largest impulse buy and are therefore kept at the forefront. Om book’s self published books in the kids category is displayed in big piles on the ground straight in the line of path of a customer who walks into the store. Since the child often runs about choosing his/her own story books and activity (colouring/mask) books and heavily influencing the purchase decision of the parent so the children books of the OM publisher has been strategically kept within reach of the child on the ground to woo the him/her. Other publications in the same Children’s category have been kept on the shelf and in â€Å"sideway† display to decrease their exposure to the child/parent. Om Publication’s in any other category when placed on the shelf have been given a frontal full display to encourage sales. Management books being the next most popular category, they have been placed right after the popular categories when comparing in terms of â€Å"distance from entrance†. Categories pertaining to work or hobby like gardening, travelling, cooking etc / or specific topics of interest like astrology, philosophy, poetry, etc have been grouped towards the end of the store, furthest away from the entrance. This is because these categories can usually not create impulse purchase and so every customer need not pass through these segments/aisles. People who do buy these books are targeted shoppers and will anyhow walk to the back end of the shop to pick up his/her book. These categories are not as popular as the others and have loyal customer following. The impulse buy accessories are lined along the passage on either side from the entrance to the cash counter. It is further seen that the counter is placed at the other end from the entrance to ensure that a customer has to walk through all the impulse purchase offerings before he/she can buy the book. The products on offer in this so called â€Å"impulse accessory† shopping segment are: pens (parker and waterman), magazines, cookbooks, horoscope books, key rings, bookmarks, marble-paper/wrapping paper, and bestsellers in each category. It can further be noticed that the best seller section just prior to the cash  counter is dedicated solely to Om publication. Additional aspects of the Store Layout The layout is no doubt very functional keeping in mind the profit maximization philosophy of the store and the main agenda of pushing its own publication to the shopper. However the spacing of shelves is crammed with little walking space, hardly any sitting space (only 2-3 stools), and only 1 book stand. The entire focus is on 1 product offering i.e. books. Unlike competitors in the organised sector like Landmark, it is not focussing on the entire shopping experience, (no coffee, no other items on offer like stationary etc, no sitting space). Store Ambience and Decor The bookshelves were made of engineered wood like particle wood. This created a unique and rich traditional effect. Plastic or metal bookshelves were not used since they do not look expensive and give a modern feel, which was not something the book store wanted. Furthermore the particle wood was coloured a light shade of brown to give a bright and roomy/spacious look to the store. However the bookshelves were placed too close and for a particular section of customers who prefer the comforts of abundant seating arrangement, coffee facility, and walking space (as provided by Landmark), the sheer functional design of the store might be interpreted as a crammed. This might not work well for a particular segment of customers whose involvement with the shopping experience is as high as, if not higher than the involvement with the product itself. Furthermore the store works on the philosophy that it will focus on selling books alone and not encourage customers to spend hours just reading in the store. This is unlike some of its contemporaries like Landmark that encourage customers to sit and read inside the store. Hence at OM book stores some customers may complain that the staff hover close to them and make them feel uncomfortable if they stay too long. The store plays light and slow English instrumental music to suit the taste of the higher-strata of people who usually visit the Promenade Mall and create a relaxed atmosphere in the store. Instrumental music is  played since a song with wordings would disturb the concentration of a customer reading the epilogue/back-cover of a book. This gives a contemporary feel to the store. Store Sale Programs The store’s maximum profit comes from its Children’s section. Hence the sale period coincides with the summer and winter vacation in schools in Delhi. December to Mid-January and May to June are the respective winter and summer sales. The store is also receptive to mall trends in sale. Since almost every other shop in the mall had a sale in July, so the store too announced a sale to cash in on the increased footfall to the mall during the sale-period. There was no Flat Sale offer. Discount amounts were graded on the basis of demand. Books with high demand had low sale; New Arrival, Top 20 Fiction/Non-Fiction, general Fiction, and bestsellers had only 10% discount. The store felt that irrespective of the price these books would sell and so gave negligible discount on them. However on the kids section the discount was higher, around 20%, and even higher discounts on children’s books published in-house by Om Publications. This is because the store believes that parents during the sale period buy in bulk and a higher sale would induce them to buy more and yet it would not affect your margins. Furthermore parents are price conscious when buying for little kids since the books cannot be added to a collection later on and mostly become irrelevant in a short time after the child has outgrown them. The sale on OM publication was the highest because they already had the highest margins on it due to the absence of a middleman, and therefore could easily afford a large discount on those books. By touting the large discounts they aim to attract consumers to their publication and yet make the largest profit on the same sales. The books with the largest discounts (say more than 50%) were displayed in piles on the floor. This was due to the belief that even if the books weren’t displayed at eye-level, even then the mammoth sale amount would encourage the shoppers to make the effort of bending down to pick up the book. To publicise the sale big red stickers were pasted on the glass walls of the store which can be viewed by the casual shopper passing by the store. Inside the store the discount for each section was  mentioned separately through stickers and pointers. Store Loyalty Program A book is generally a product category where the consumer’s involvement with the product (i.e. the book itself) is much higher than his involvement with the store. Even if a person might have store preferences, yet his/her loyalty lies with the book and not with the store. Hence a consumer would not really care much as to whether he bought his/her book at OM Book stores or at Landmark, which is a stones throwaway. Thus in order to boost retention of loyal customers Om book stores has come up with a loyalty program, a privilege card holder concept which is as follows: * 1 point for every Rs.10 purchase. * Minimum points for redemption are 500 points. * 1 point equals Rs 1 reduction in bill amount. 60-70% of walk-in customers were privilege card holders and the store already has 4500 privilege card holders. The scheme is a moderate success. Store Timings | 11 A.M to 10 P.M ( For Mall)11 A.M to 8 P.M ( For standalone shop not the store we studied)| Working days| All 7 Days of the week| Peak days| Saturday and Sunday| Peak hours| Evenings post 6:00 pm| Staff| 10-12 members including the manager. Manager stands behind the counter at one of the two cash registers. He is accompanied by 2 staff members whose work is to: 1. Use the second cash register for quick transactions during peak hour to prevent long queuing period 2. To get a book for a customer if he/she directly comes to the counter and asks for a specific book.| Floor Staff responsibilities| * Taking care of the specific three to four sections assigned to them. * keeping a track of inventory * Filling the requisition form for the replenishing of stock * Guiding the customers if required * Sticking the barcode behind each new book before placing them on the shelf.| Shifts| There are no shifts; each staff member works throughout the day from 11:00 AM -8:00pm (fixed) and from  8:00pm-10:00pm (variable) depending on the rush. Hence post 8:00 pm the retained staff is paid on overtime basis.| Showrooms (strategic positioning)| NCR – 5 in malls and 2 stand aloneMumbai – 1 stand aloneThe store we studied was in the Promenade mall beside DT cinemas movie ticket counter on the 2nd floor.| Revenues| 1.5 to 2 Lakhs on weekdays3 to3.5 Lakhs on weekendsChildren, Fiction – highest selling category (80% of sales)| CONSUMER BUYING BEHAVIOUR The product category is such that it involves Limited-Decision Making by the customers. The reasons for purchase of a book from the store can be: * Buying for self- Leisure * Buying for self Knowledge * Buying for Others- Regular * Buying for Others- Situational The greater the motivation to make an optimal decision, the more likely an attribute-based choice will be made. Thus, attribute-based processing is more likely for an expensive book purchase than it is for an inexpensive magazine. The easier it is to access complete attribute-by-brand information, the more likely attribute-based processing will be used. A variety of situations influence which choice approach is most likely. A book bought with the intention of a gift purchase is assigned more importance than a purchase for oneself. Thus, gift purchases would be more likely to produce attribute-based decision processes. Time pressure is a major determinant of choice process used, with increasing time pressures producing more use of attitude-based decisions. Thus, we can identify 3 major clusters of customers that visit Om Book Shop. Category I: DEDICATED READER This is the kind of person who feels complete with a book in his hand. For him, the behaviour is governed by his choices alone and it is solely his decision. He is always trying to find the time to get back to his book. He is convinced that the world would be a much better place if only everyone read more. His primary information search happens within the store only. Category II: LITERATE GOOD CITIZEN This is the kind of person who usually buys a book after reading it review by a critic or an expert. Such a person does more information search before coming to the store. For our respondent group, the most dominant sources for this information were reviews and Bestseller lists published in newspapers, magazines or online blogs and sites likes Amazon.com. Category III: FAD READER This is the kind of person who only reads the popular books/ latest bestsellers so he can be up to date on what other people are talking about and be seen by others as someone who is well read. He often reads for the social credit he can get out of it. His primary information search is more through his friend circle or his group of colleagues from whom he might hear the latest ‘fads’ in terms of books. Such a person could also go in for information search in popular newspapers/magazines or the shares on social media websites.

Effective Communication for Enhancing Leadership

Effective Communication for Enhancing Leadership Main Title of Article Review : Role of Effective Communication for  Enhancing Leadership and Entrepreneurial Introduction Effective communication plays a vital role nowadays in affecting a person’s life whether in his working life or daily lifestyle. A person needs to master the effective communication skills so that he could succeed in his career or relationship with others. Effective communication helps us better understand a person or situation, so that we can resolve conflict. Besides, effective communication also can build trust and respect, and established creative environments and problem solving. An improper communication or ineffective communication will likely to cause misunderstanding and finally leads to frustration and conflict. One has to learn how to communicate effectively so that the information can be shared with his listener smoothly and to prevent unwanted negative feelings from others. We send, receive, and process an enormous amount of messages every day. But for effective communication, it is not merely exchanging information, it is also about understanding the emotions behind the conversations. Effective communication can at home, work, and in social situations to improve relationships, by deepening your connections to others, to improve teamwork, decision-making, and problem solving. It enables you to create no conflict or communication difficulties even negative news or threatening trust. However, effective communication often comes with a set of four primary skills, which are: reading, writing, listening, and speaking. One has to learn those four skills to fully master effective communication. There is one of the most important aspects for effective communication, which is listening. A successful listening means not just understanding the words or the information being communicated, but also need to understanding how the speaker feels when they communicate. However, speaking gives others the most significant impact. A person who is good at expressing, they have a better chance to succeed in his academic and professional career as he poses a more confident personality. Self-confidence leads to the development of the leadership and entrepreneurial qualities. Due to the leaders and entrepreneurs display the quality to implementation plans, it shows that they are good human resource managers. Besides, they also show that they are able to take their team forward to achieve goals in the right direction. In a nutshell, effective communication skill is very crucial in our daily lives nowadays. Many of our achievements depend on this skill. Therefore, as students, we must learn effective communication skill not only to foster relationship with other students, but also to secure our profession in the near future. Summary This review is about the role of effective communications for enhancing leadership and entrepreneurial skills is getting more important to every individual in today’s society. An excellent expression, the use of right words at the right time is the key in becoming a first-class leader. The four primary skills, reading, writing, listening and speaking have been now practiced by every individual throughout the world to enhance their inner potential. It is obvious that good communication skills are needed for everyone. Working in an organization, having a good leadership is more preferable than having a good managerial performance as it is easier to perform and accomplish tasks and objectives for the organization. A self-confidence person is able to come out with a qualified plan and lead his team towards the right direction to achieve the organization’s goals. Entrepreneurism is not a foreign concept to the academic world in this 21st Century. The development of knowledge is providing employability and entrepreneurship skills which is a logical expression for a university student. An excellent manager should consist of the listening, speaking, group contribution and interaction of information as most significant business students in this 21st Century. A manager should have the ability to bring up and motivate the members so that they will perform better and achieve the objectives. A manager should also have the psychomotor ability that involves in the communication competence. Listening and understanding are the ways of being a thoughtful communicator for manager. In the nutshell, the development of leadership qualities, speaking skills is the most important in development of leadership qualities effectively. Communication is the human connection and it is the key to personal and career success. Critique According to Manshoor Hussain Abbasi, Attiya Siddiqi and Rahat ul Ain Azim (2011), they have stated that people who want to success in their academic life, they need to have own communication, leadership and entrepreneurial skills together to generate the full potential of an individual. The authors had accomplished the article with their objectives and it is a useful article for university students. Through this article, we know that good communication skills had become very important in this 21st century. Students who are able to express themselves will gain a better chance to succeed in his or her career. They should take part in university events frequently to develop a good communication skill. For example, they can be event organizer or committee to gain some experience in order to train their entrepreneurial and leadership skills. Throughout the event, they may learn how to maintain a good interpersonal relationship and two-ways communication with each other. In this article, we found that there have several grammar and spelling errors. For example, Paragraph Errors Corrections Introduction ( paragraph 2 of line 7) N In Introduction ( paragraph 2 of line 8) Robe Role Introduction ( paragraph 4 of line 10) it obvious in it is obvious in Introduction (paragraph 7 of line 10) being an thoughtful a thoughtful Question 25 of first questionnaire as compare to as compared to Conclusion Question 11 of first questionnaire to built to build There are 22 references in this journal, indicating high accuracy. Although the citations are clear, there are plenty of citations causing the view of this article messy and crowded. Other than that, the level of language in the article is easy to understand for the university students. Moreover, the weakness of Methodology part is the questions were asked and analyzed without numbering it. Thus, this has caused trouble to the reader when they have to keep on referring back to the questions frequently while reading the article. From this article, have several ideas had been over emphasized. For instance, from paragraph 2 of the Introduction part, the paragraph had over emphasized the difference between the manager and the leader. It is irrelevance with the topic of this article. Moreover, the last paragraph of the Introduction part, which is discussing about the four skills that integrate with communication, entrepreneurial and leadership skills. Unfortunately, the paragraphs just focus on one of the four skills which are listening and without elaborate the other skills. For the Methodology part, these authors had implemented a good method of presenting the data analysis which related to entrepreneurship, leadership and students’ general responsibilities and integrity. There have 25 questions to show the result of five-pint Likert scale in percentages. Every question had interpreted that the recommendation to solve the particular affair. For example, the Question No. 25 had stated that we should provide environment in our educational institution to resolve the young entrepreneurs have many obstacles as compare to the experienced one. Therefore, young entrepreneurs will become a confident person and accomplish their goals easily. Other than that, the article used table to present the data analysis in Second Questionnaire is clearer than data analysis in Methodology. In our review, the method of data analysis in Methodology is complicated and it is time-consuming because we need to read the data word by word. On the contrary, reliability statist ics in second questionnaire is easy to understand by the reader and delivered the information to the audiences quickly without wasting of time as the table show the distribution of information separately. Conclusion In summary, we know that the author’s position that there are 3 important skills in leading an individual to a successful academic life. The authors have stated that a strong communication, leadership and entrepreneurial skills leading an individual to success in their academic life and it have been effectively supported. This article is successful although there are some flaws such as several grammars, spelling error, untidy references, omitting in numbering the questions, and also the over emphasizing some of the points but the author has elaborated the importance and integration of communication, leadership and entrepreneur skills by providing various of reference, making the article’s level of language is easy to be understood by university students, well prepared and analyzed questions, good method in presenting the data by showing the result of five-pint Likert scale in percentages and the information in articles are well delivered to the readers. The article has contributed in delivering an important message to the students that the keys of success in their academic life. Finally, the articles could help the university students and also working persons to have an idea how to get success in their academic life.